What is packaging design
Packaging design is a complex skill, from art design to packaging quality check, there are many sub-branches, some university set up special major named ” box packaging design”. A full packaging design should contain below sub-titles:
- Trademark design
- Graphic design
- Color design
- Text design
- Material standard
- Packaging strength test
Trademark is a symbol, is the symbol of corporate, institutional, commodity and the various facilities.Trademark is a technology related to the arts, it involves the political, economic and legal systems and other fields.Trademark is characterized by its function, the form of the decision.It will be rich in the content of the communication to a more simple and more general form, in a relatively small space to show, while the need for observers in a short period of time to understand its inherent meaning.Trademarks can be divided into three types: the trademark, the graphic mark, and the graphics.A successful trademark design should be the result of an organic combination of creative products.Creativity is based on the design requirements, a comprehensive analysis of the concept, analysis, induction, general, through philosophical thinking, abstract as the image, the design concept from the abstract performance of the gradual conversion into a specific image design.
Packaging and decoration of the graphics mainly refer to the product image and other auxiliary decorative images. Graphics as the language of the design, Is to the image of the internal and external components of the performance of the visual image of the form of information to convey to consumers. To achieve this purpose, the positioning of graphic design accuracy is very critical. Positioning process is familiar with the whole process of the contents of the product, including the nature of goods, trademarks, the meaning of the name and the status of similar products and many other factors should be familiar with and research. The graphic form can be divided into physical graphics and decorative graphics.
Using the painting techniques, photography, etc. to the performance. Painting is the main form of packaging and decoration design, according to the overall design of the packaging needs to draw the picture, for goods services. Compared with a photographic picture, it has the characteristics of choice, refinement, and generalization. Painting techniques intuitive and strong, appreciate the taste of thick, is the publicity, landscaping, selling goods as a means. However, the commercial packaging of commercial packaging determines the design should highlight the true image of the goods, to give consumers an intuitive image, so the use of photographic industry, domestic Huaqing design works show true and intuitive visual image is the best expression of packaging and decoration design Means.
Divided into concrete and abstract two expression techniques. Figurative figures, landscapes, patterns of animals or plants as symbolic graphics for packaging can be used to express the contents and attributes of the package. Abstract techniques used for freehand, the use of abstract points, lines, the surface of the geometric pattern, Color or texture effect composition of the screen, by concise, eye-catching, with a sense of form, but also the main expression of packaging and decoration techniques. Often, figurative and abstract expression techniques are not isolated in the packaging design but are combined with each other. The dialectical unity of content and form is the universal law in graphic design. In the process of design, according to the needs of graphic content, the corresponding graphic expression technique is selected to make the graphic design reach the unity of form and content and to reflect the spirit of the times. The application of economic, beautiful decoration design works is the basic requirements of packaging designers.
Color design occupies an important position in packaging design. Color is an important factor in beautifying and highlighting the product. The use of packaging color is the design of the entire screen design, composition closely linked. Packaging color requirements flat, homogenized, which is a color filter, a high degree of extraction summary. It is based on people’s association and color habits, a high degree of exaggeration and discoloration is a means of packaging art. At the same time, the color of the packaging must also be the process, materials, use and sales areas such as the system and restrictions. Packaging decoration design in the color requirements of eye-catching, strong contrast, a strong attraction and competitiveness to arouse the desire of consumers to buy and promote sales. For example, food and fresh and rich colors to warm the main, highlighting the fresh food, nutrition and taste; medicine and simple cold and warm colors; cosmetics commonly used in the middle of the soft colors; hardware, mechanical tools commonly used blue, Other calm color, to show solid, sophisticated and durable features; children’s toys commonly used bright and colorful and warm and warm contrast of a variety of strong color to meet the children’s psychology and hobbies; sporting goods and more use of bright and bright Block to increase the feeling of active, sport … different products have different characteristics and attributes. Designers want to study the habits and hobbies of consumers as well as international and domestic trends in the trend of color to continue to enhance the color of the sociology and consumer psychology.
The text is a symbol that conveys ideas, communicates feelings and information, expresses a subject matter. Business Product packaging on the grade, name, description text, advertising text and the manufacturer, company or distribution unit, reflecting the essence of packaging content. Design packaging must be the text of the packaging as a whole part of the overall design to consider. The design of the packaging design should be simple, true, vivid, easy to read, easy to remember; font design should reflect the characteristics of goods, nature, unique, and have a good recognition and aesthetic functions; text The overall design style of the arrangement and packaging should be harmonious.
As we talked in cardboard material selection, we can help you select the best material for your packaging. It can be made from corrugated board, chipboard, coated paperboard or kraft paperboard. Moreover, we should take care of the environment! Less forest decrease, the better environment we are. Hereby strongly recommend recycled material for you. Our production follows the WPO‘s rules, and material meet FSC standard, while printing, we obey the rules of less pollution to the river and environment, to archive this, we import the thinkgreen system.
Packaging strength test
We always offer free box strength test report to meet customer’s requirements, you can check how we do on corrugated box test, on the bottom of the article. Make sure box packaging not only add beauty to your products but essentially protect them.
Box packaging design Gallery
In order to show our ability in packaging solution & packaging design, we show below lists to make you a better understanding of us. I know only words description is boring, but we would try our best to make it seems interesting. Below images and designs are owned by Shanghai Custom Packaging Co., Ltd, you can’t take the pictures for private or commercial purpose without our permission.
A customer only offering us mug size and requests, we think about it and offering a correct material for her. It’s EPE foam with rigid Kraft paperboard. The mug can be protected well inside while shipping, also the suitable gold foil stamping on the box add value to there brand!
LICIDTRON is a fast growing up company, main in EMS solutions, they request mailer boxes and a paper manual to protect the IT toll kits. We suggest using a single E flute box as the material of them, the tab lock on the top can secure box close once in shipping. From design and manufacturing, the customer always thinks highly of us, actually, this customer is also being introduced by one of our old customers.
This box comes with our creative idea. Firstly, inside the product is a bottle, it needs to be good taken care of. Secondly, the design should be unique, to indicate the unique perfume inside. Then we take rigid shoulder box as their body or called three pieces box. To be honest, initial communication is not easy, since the customer in the USA, our team need to wait for them for hours. But after samples and revise, we got the full idea of them and their help in design. Finally, the box looks fantastic and amazing, customer speaks highly of us, we feel proud.
We are the golden supplier of KHOLER group, offering near 200 kinds of packaging to them, mainly are corrugated collapsible boxes. From packaging shape design, open mold, sample, and shipping, we take care of them and offering a full set of packaging solution to them. Now we are stable partners, to work with a big brand is not easy, but only with this, we can get a better understanding of what customer needs, what customer think.
A customer told us this box need to be put on hook up of the shelf, also the design and color should be high resolution, and color lovely. Moreover, the customer should be able to see the balloon color without open boxes. From these points, we suggest using box-with-hang-tab style, open a plastic window onto box front. The color, we think it should be white and pink mixed after researched on the website and our experience. Finally, customer feel very lucky to meet with us, saves a lot of time for her to figure them out!
Blesstrue is a leading milk powder brand in the globe, recently they request us to develop a packaging for them, apply on their ice cream, made from there own powder. After communication with them, we found deep red and white mixed color meet there brand. Also, the tuck-end box style is suitable for ice cream packaging.
Sleepgram is a leading pillow manufacturing in the USA, they request high-quality rigid gift boxes to pack the pillow. Also, they have no packaging designers, so we need to do design and layout after that should be a sample. How to meet this customer’s needs? we spend near 2 weeks go to the market and talk with creative designers, finally, we got high-resolution design files, and decide to apply 4 mm thick duplex board on their boxes. Now, we are stable partners, not only in boxes but also in shopping bags, printed stickers also.