one bottle wine paper carrier
Packaging Structure

An Introduction to the Paper Packaging Structure Design

Paper packaging structure is a special kind of plastic arts, through certain folding or bonding methods to connect paper material and commodity all sections together. Packaging structure design is good or bad has a direct impact on its strength and stability, also affect the propaganda effect and experience of the product itself. In this sense, the paper package structure design not only cannot be separated from the products, but it should have some kind of intrinsic association with the commodity, together form an organic whole. Some of the design in this article win the award in 2016 packaging design.

When doing structure design to paper packaging, must take below factors into consideration:

  1. The protective properties of packaging structure;
  2. The convenience properties of packaging structure;
  3. Packaging innovation.
  • Protective Properties of Packaging Structure

The protective properties are the basic property of packaging. Mainly reflect on two aspects: one is protecting the commodity itself from damage, the other one is protecting the consumers from hurt by some special items accidentally.

corrugated egg carton packaging structure design
Corrugated cardboard egg carton packaging structure design.
corrugated egg carton packaging
corrugated egg carton packaging

This packaging structure is responsible for the better protection of goods. It’s a corrugated cardboard egg carton. The material used for packaging is a natural cardboard, the auxiliary material is rubber. Rubber as a shape memory alloy, regardless of the size of the egg, can be firmly hold up. Eggs are placed in an oval die-cut slot, out from the top, because the rubber has elasticity, even upside down, still be able to securely hold the egg, which plays a role in reducing the damage to the eggs.

packaging structure design of corrugated egg carton packaging
Structure design of cardboard egg carton packaging. Designed by Eva Valicsek from Hungary.
packaging structure design for Pinking shears paper protector
Pinking shear scissors packaging, designed by Melissa Ginsiorsky from the USA.

This package is mainly aimed at protecting consumers. Pinking shear is a manual scissors used by adolescents in hand classes to achieve special artistic results. The packaging itself as a security measure is arranged by the designer in place, using a simple locking system of protection, can also be reused.  The lines on the packaging surface show the cutting effect that each scissors can achieve.

  • Convenience Properties of Packaging Structure

Whether a commodity placed in a supermarket attracts customers, to a large extent is dependent on whether it is easy to carry. Especially for some goods that are not easily carried limited by their own shape or size, thus the portability of the packaging structure is particularly important.

one bottle wine paper carrier packaging structurer design
one bottle wine paper carrier packaging structurer design

This is a paper cardboard one pack wine carrier. The design of this packaging structure makes up for the shortcomings of the bottle itself is not easy to carry. The side of the outer side of the package is also cleverly applied to the design of a plane, as part of the packaging to show to consumers, no need to place the bottle in a designed box. In this way, the product has become easy to carry, as well as the convenience for a merchant to storage and display of the product.

dieline for one bottle wine paper carrier
Designed by Marin Balaic, Boris Matesic, Tanja Topolovec with Mit Design Studio from Croatia.
  • Innovation Properties of Packaging Structure Design

A unique shape of the packaging structure is undoubtedly more attractive while playing a basic role in the packaging, at the same time can play a very good publicity role in promoting the products.

creative watermelon shape cardboard packaging structure
creative watermelon shape cardboard packaging structure

This is a unique chic packaging structure, but also a typical case of which packaging appearance depends on the structure. The packaging itself consists of several independent small packs, the products are held in small separated packages. Compared to the monotonous packaging structure, this package is not only with more beautiful shape, also the overall design is lively and interesting, with a high degree of recognition, can easily attract the attention of consumers.

dieline of creative watermelon shape cardboard packaging box
Designed by Orcum Erdem and Engin Guzel with Sputnik from Turkey.