A trademark is a symbol that represents a corporation, institution, commodity, or various facilities. It is a technology that relates to the arts and involves the political, economic, legal systems, and other fields. Trademarks are characterized by their function and form, which decides their appearance. They are designed to convey rich communication content in a simple and general form, while occupying a relatively small space, and require observers to understand their inherent meaning in a short period. Trademarks can be divided into three types: wordmarks, figurative marks, and combined marks.
A successful trademark design should result from an organic combination of creative products. Creativity is based on the design requirements, comprehensive analysis of the concept, induction, generalization, and philosophical thinking. The design concept is abstracted as an image and gradually transformed into a specific image design that expresses the ideal performance.
The packaging and decoration of graphics primarily refer to the product’s visual image and other supplementary decorative images. Graphics serve as the language of design, conveying visual information about the internal and external components of the product to consumers.
To achieve this goal, accurate positioning of graphic design is crucial. The positioning process involves understanding the entire product content, including the product’s nature, trademarks, the meaning of the name, the status of similar products, and other factors that require familiarity and research. Graphic forms can be divided into physical graphics and decorative graphics.
Painting techniques, photography, and other visual art forms are used in packaging and decoration design to convey the product image to consumers. Painting is a popular form of design that involves drawing images specifically for packaging based on the overall design needs. It offers the advantages of choice, refinement, and generalization, and it is effective for publicizing and selling goods, as well as enhancing their aesthetics.
However, commercial packaging design requires a true representation of the product to create an intuitive impression on consumers. Therefore, the use of photography in packaging and decoration design is a popular means to display a true and realistic visual image of the product. Domestic Huaqing design works are good examples of the use of photography in creating effective packaging designs.
The application of economical and aesthetically pleasing decoration design works is a fundamental requirement of packaging designers. In the design process, it is essential to select the appropriate graphic expression technique that corresponds to the content of the graphic. By doing so, the graphic design can achieve the unity of form and content and reflect the current trends. The dialectical unity of content and form is a universal law in graphic design, and often, figurative and abstract expression techniques are combined in packaging design.
Color design is of great importance in packaging design as it plays a significant role in beautifying and highlighting the product. The color used in packaging is an integral part of the overall screen design, and its composition should be closely linked to other design elements.
The color used in packaging should be flat, homogenized, and highly extracted to ensure it meets people’s associations and color habits. While exaggeration and discoloration are sometimes used as artistic means in packaging, the color must also take into account factors such as process, materials, use, and sales areas. In general, the color used in packaging decoration design should be eye-catching, with strong contrast, attraction, and competitiveness to arouse consumers’ desire to buy and promote sales.
Different products require different color schemes to reflect their characteristics and attributes. For example, food products often use warm, fresh, and rich colors to highlight their freshness, nutrition, and taste. Medicine products often use simple, cold, and warm colors, while cosmetics commonly use soft, mid-tone colors. Hardware and mechanical tools typically use blue, a calm color that showcases their solidity, sophistication, and durability. Children’s toys often use bright and colorful, strong contrast colors to meet children’s psychological and hobby needs. Sporting goods often use bright, vibrant colors to increase the feeling of activity.
Designers should study consumer habits and trends in color, both domestically and internationally, to continue enhancing their understanding of the sociology and psychology of color.
In addition to the content and design of the text, the language used in packaging design should also be considered. Different languages have different cultural backgrounds, and packaging design language should be consistent with the cultural background of the target market. For example, when designing packaging for products targeted at Chinese consumers, the use of Chinese characters and language is necessary. In contrast, if the product is targeted at an English-speaking market, the use of English text would be more appropriate.
Furthermore, the size, position, and color of the text should also be considered in packaging design. The text’s size and position should be easy to read and prominently displayed, while the color should be contrasting with the background color to ensure clear visibility.
Overall, the packaging text is an essential aspect of packaging design and should be carefully considered to ensure that it effectively communicates the product’s message and enhances the packaging’s overall aesthetic appeal.
We can help you select the best material for your packaging as we talked about cardboard material selection. It can be made from corrugated board, chipboard, coated paperboard, or kraft paperboard. Moreover, we should take care of the environment! The smaller forests decrease, the better environment we are. I hereby strongly recommend recycled material for you. Our production follows the WPO’s rules, and material meets the FSC standard. While printing, we obey the rules of less pollution to the river and environment. To archive this, we import the think green system.
Packaging Strength Test
We always offer free reports on box strength testing to meet our customers’ requirements. You can check out how we conduct the corrugated box test at the bottom of the article. It’s essential to ensure that your box packaging not only enhances the appearance of your products but also protects them effectively.